Three Rivers Logo Smile, It's Business as Usual
Banks Credit Unions
Purpose To maximize stockholder value — customers are the raw materials banks use to earn money for stockholders To meet the financial needs of their
members
Ownership Are owned and operated solely for the
benefit of stockholders — stockholders do not even have to be customers of the bank
Are collectively owned by their members (customers)
Structure Have paid directors elected by and
accountable only to stockholders —
directors are often major stockholders
who personally benefit from profits
Have unpaid volunteers elected by and accountable to members
Motivation Are motivated by profit measured by
earnings per share on their stock — banks must take a short-term focus to ensure quarterly results are satisfactory
Are not-for-profit institutions motivated by service to members — success is measured by the value they return to the membership
Location National banks serve many states, and communities (e.g., the largest banks in Fort Wayne are run by organizations located in New York, San Francisco, and Pittsburgh) Are typically focused on the needs of one designated community — Three Rivers serves the Fort Wayne area, plus small segments of two counties in northwest Ohio acquired via merger
Powers

Are permitted to serve whatever locations and markets they choose

Have extensive powers to serve commercial businesses

Are permitted to hold more complex, risky, and exotic investments

Serve only approved communities,
employers, or organizations

Are by regulation overwhelmingly focused on serving people

Are limited to more conservative investment portfolios

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